A positive customer experience builds strong relationships for any brand and ensures that customers are fully engaged with it. In a fast-moving market like insurance this represents a constant challenge. Negative perceptions have built up around a lack of trust in insurers, which has provided a considerable obstacle to breaking through to engage more fully with consumers. Repairing this is essential progress that the industry needs to make, as it’s much more expensive for any business to acquire new customers than to maintain existing ones. That’s especially true in a sector like insurance where renewal rates underpin economic success.
Customer engagement is vital for trust-building and strengthening relationships for the long term, so how can it be achieved in insurance?
Now is an exciting time to be in the insurance sector, as the range of technology available to help businesses better engage customers is agile, effective and improving all the time